Is *Developer Experience* Really Marketing?

Developer Experience (DX) is the first chapter of "Developer Marketing Does Not Exist"... but is DX really marketing? Adam answers that and more questions about Developer Experience in this episode.
Developer experience is foundational. Even if you're attracting developers with your content and eventually to your product, they're going to discover your developer experience. So:
  • Why start with DX?
  • Is DX really marketing?
  • What are the most important DX criteria?