Puzzillas from Mansilla (*Events*)

Are events even content? Maybe not. But you should go into an event with the same mindset as the rest of your content in order to attract devs.
Why include events in Developer Marketing Does Not Exist? An event could be the first (or most impactful!) place that someone hears about your product or company. 

Because developers love to figure out how things work, some of the best approaches from conference sponsors include contests of skill, like Neil Mansilla's puzzles.