*Open Source* as a Competitor

Open Source & Community -- What company doesn't run on open source? Open source as a "competitor." The developer currency is knowledge (and altruistic knowledge sharing).
What company doesn't run on open source?

From the Open Source & Community chapter of Developer Marketing Does Not Exist, Adam discusses how to use the Developer Content Mind Trick to think of open source as a competitor.

Adam also explains that the developer currency is knowledge (and altruistic knowledge sharing).