Runscope Playbook: *Tools* as Marketing
How tools are different from your product and five rules for using tools as marketing.
Using tools as marketing is different than having a great product.
- How do tools attract devs?
- What are Runscope founder John Sheehan's three best practices?
- Don't require a sign-up
- Do one thing well
- Make it free
- What are Adam's two additional rules?
- Give it its own home
- Keep it relevant to your product
Read the Tools as Marketing chapter from Developer Marketing Does Not Exist for more on the Runscope playbook and other tool examples.