What’s with the Spoon? An *Introduction*

An overview of the book's introduction, which answers questions like "What’s with the spoon?" and "What do you mean that dev marketing doesn’t exist?"
From the introductory chapter of Developer Marketing Does Not Exist:
  • What’s with the spoon?
  • What do you mean that dev marketing doesn’t exist?
  • What makes devs such a difficult audience?
  • Does the same approach work with other audiences?
  • No, really, why the spoon?